Research and Analysis of Target Market (Drafting & Planning)

Male Results Graph

This is the graph of male response to the questionnaire. There were four possible answers to each: Not Important, Slightly Important, Important and Most Important. Not Important is equal to no points, Slightly Important is worth 1 point, Important is worth 2 points and Most Important is worth 3 points. This graph shows that the majority of males asked favored Rock over the other genres of music. The graph shows that the area that males are most interested in are how the artist/band got started and Tour dates but were less interested in Tour information and Top 10/50/100 lists.